A designer is not a developer
The main reason for hiring a web designer is to create a personalized and distinctive identity to a website, to a product or to a service.
However, to accomplish this many designers have problems with programming and the technical knowledge that is required.
A designer does not have to know how to program
Nor does he or she have to know HTML, web servers or databases...
The designer skills, training and professional experience is based mainly on the conceptualization, aesthetics and functionality and, therefore, rarely includes programming or technical concepts inherent to web development.
The impact on costs and management
This is not only a designer’s problem but also for those responsible for design agencies and creative departments.
This impact ends reflected in costs, in production times and management difficulties, which may compromise the quality of the final product.